Rules of Play

1 · Who can play

• 13 and over. No exceptions.
• Under 18: a parent or guardian must agree before you upload anything. You can join, watch, judge, play fantasy and climb the boards without it.
• One account per person, enforced by a one-way identity check. Duplicate accounts are removed and their points reversed.
• Free to enter, always. No fee, no purchase, no share of any prize taken.

2 · The competition

The six lanes: Dare · Sport · Comedy · Music · Skill · Creative. Enter one, several or all six.

The community sets the challenge. Ten options go to a ballot each week; the winner becomes the challenge. Every challenge — whoever proposed it — is reviewed by a named person against a written safety checklist before publication. A challenge is automatically rejected if it carries physical or legal risk, involves alcohol, drugs or vaping, is degrading rather than funny, or if failing it would not also be safe.

3 · Entering

• Film it yourself, wherever and whenever you like within the window. Nobody from the company attends, directs or supervises.
• One take is encouraged, not required.
• Location data is stripped from every upload before it goes anywhere.
• You may withdraw an entry at any time before results are settled.
• A parent or guardian may withdraw a minor’s entry at any time. This carries no penalty.

4 · The honours

They answer different questions, and you can win one without the others.

You can win your division and not hold the belt — that happens in every sport. The season champion gets a free shot at it, and the holder has 21 days to defend or the belt transfers.

5 · The boards

Every board — town, borough, city, country, world — has a season table and an all-time table. The season board resets each season and decides the title, promotion and relegation — so somebody who joins in season three can win season three. The all-time board never resets and decides nothing — it is a record, so the work is not erased.

A clip that goes viral months later pays into your all-time total forever, but counts toward a season only while that season is open. Nothing can retrospectively change a title somebody has already won.

6 · The divisions

Your entries score on every board you belong to at once — town, city, country, category and world. Your home places lock: town, city, borough and country are set once on your profile and then locked, like your date of birth, so nobody can hop to an easier board — moved house? Contact us. A town board opens at 5 players, and everyone competing when it opens is recorded as a founder of it, permanently. Entry is open to UK residents at launch (anyone elsewhere can join the waiting list). The world board ranks everyone competing on Anything For Clout, wherever they are — as entry opens in more countries, it becomes the global title.

Division sizes are subject to change as the platform grows — set to keep each tier winnable. Any change is announced before a season starts, never mid-season.

6b · Territory wars & cups

Every point you score is also a point for where you’re from. You’re automatically entered into four territory wars, widest to narrowest:

You don’t opt in — representing your area is automatic from your first approved clip. A territory opens once enough players from it are competing.

Cups run alongside the league season. The Champions League is a top-tier knockout for the highest divisions; the World Cup is a global event open by qualification. Each cup states its entry, format and prize before it opens — and, like everything here, entry is free and won on skill.

7 · Points

The principle: turning up pays more than winning.

There is no ceiling on any of these. Two routes, and both work: enter often, or make one thing that genuinely lands. Nothing stops you doing both, and the people at the top will be.

What never earns points: logging in, watching, daily streaks, time on the app. Nothing here rewards being on your phone. (Daily streaks are a badge and a board for adults only — no points.)

Launch boost: for the first month after launch, entries made with one of the ten Original 10 hoodie holders (credited as a collaborator) earn double Clout.

Duels are zero-sum — you both stake, the winner takes the pot, so there is nothing to farm. Title fights carry no points either way: the belt is the prize.

Views and votes keep paying until the season closes — not when the challenge closes. At season close everything settles and that board is final; points after that still count on your all-time board, forever.

Every point is inspectable. Points are append-only: every one you have ever earned is a line with a reason attached, and nothing is ever silently adjusted.

8 · Judging — two different games

There are two ways to judge, and they are not the same thing.

The Verdict (taste). Which clip do you think deserves to win — which you’d pick. There’s no right answer and you earn nothing for it; it’s what decides head-to-heads and belts. A judge with taste nobody shares is still a great judge.

Predict (instinct). Which clip will actually perform better — settled against what really happened (views and score). Call it right and you score; a miss resets your streak. Calling a close one right is worth more than an obvious one. Twenty calls before you appear on the judges’ table.

Predict is a separate competition with its own champion, and someone who never picks up a camera can win it. No algorithm — people decide, against published criteria set before each challenge opens. You can’t vote for your own entry: blocked, not discouraged.

9 · Publication

Your profile — everything. Every entry that passes moderation is published on your profile and counts on every board. No selection, ever, at any volume.

The channel — community vote. Up to 12 entries feature in an episode. Below that number everything features; above it the community votes. We never choose. Not featuring costs you nothing — your points are identical.

10 · Rights

You keep the copyright in your entry. Always, at every age. You grant us an exclusive licence — the only right to use it — you are always credited, and you may share and link to your entry freely.

If a video is removed from a platform — a claim, a strike, anything — your views, points and position do not change. We keep the original file, put it back up, and your total carries on.

11 · Prizes

Under 18 — recognition only. A title, a trophy or medal, a verified certificate, kit, equipment or an experience connected to the challenge you entered, or a donation to a charity you choose. Under-18s are never awarded cash or vouchers — deliberately, the same footing as any amateur competition.

18 and over — any of the above. Cash is possible but rare. Conditional prizes always state their fallback in writing before you enter.

Prizes are awarded for topping a leaderboard. They are not payment for taking part and not payment for the video. Every prize is checked before it’s sent — adults verify their identity; for under-18s a parent or guardian confirms. Full details: Prize terms.

12 · Reactions, comments and callouts

Six reactions, all positive: respect · funny · fire · nerve · skill · heart. There is no dislike and no way to message anyone.

Comments, replies and stories are picked from a set list of positive lines — there is no free-text box. The only places you write your own words are your bio, a challenge you propose (reviewed before it goes anywhere) and a poll question when you’re live (18+).

• One callout per person, per challenge — never twice on the same one.
• You pick from a set list of phrases. There is no free text.
• Declining is silent. They are not told, and you lose nothing.
• Adults cannot call out anyone under 18.
• Anyone may mute you or turn callouts off. You are never told they have.

Using callouts to pressure or target someone is harassment and will cost you your place.

13 · Duels and titles

Duels: you both put up points — 50 up to a quarter of what you hold, matched. You will never be left below 100 points. Neither of you enters? Both stakes returned. Turning down a duel is public — that is what makes accepting one mean something.

Titles: a title is a belt, not a league position. The first one is won head-to-head across a season — best record takes the belt, minimum three matches. A head-to-head is decided by a direct vote on the pair, not by points. Fewer than five votes is a draw. Your points and division never change because of a title fight, and a Conference player can hold a belt — that is the point of it.

A title shot is earned, never bought: top 4 on the head-to-head table, three wins in a row, winning a challenge outright, or winning your division. A draw favours the holder. Refuse a challenge and the belt is vacated.

Choosing the ground: the challenger is offered ten safety-reviewed challenges and cuts them to three; the champion picks one, and that is the fight. 48 hours each way. Being the first ever holder is recorded permanently — it can only happen once.

You cannot challenge above your level — the world title is the top of a ladder you climbed. Your weekly head-to-head is at the highest tier you have qualified for. Category belts sit outside the pyramid and are open to anyone. Separate belts for under-18s and adults.

Your town against another: every week your town plays a neighbour, every entry counts, and score is per entrant — so a town of six can beat a city of sixty.

14 · Fantasy

Pick three players. You keep 20% of every point they score. One is your captain and scores double. One transfer per day. Own board. Free.

15 · Live

18 and over only. Under-18s may neither broadcast nor watch live content. Everything else here is checked before anyone sees it — a live stream cannot be.

16 · Conduct

• Nothing dangerous, illegal, or that could hurt you or anyone else.
• Never film someone who has not agreed to appear.
• Never upload anything you did not make.
• One account. No manipulating votes, points or standings.
• No harassment, including through callouts.

No prize here is worth an injury. If a challenge feels unsafe where you are, do not do it — report it instead.

17 · Enforcement

Entries may be removed and accounts suspended or closed. We will always tell you why, and you may appeal to a person. Repeated breaches lower your trust score, which raises the bar your entries must clear. A good record never buys leniency — the score only ever goes down. Safeguarding matters are acted on immediately and referred where required.

18 · Reporting

A report button on every surface. One tap, no explanation required. If it is urgent, say so and why.

report@anything4clout.com · safeguarding@anything4clout.com

If a child is at immediate risk, call the police on 999.

19 · Platforms

This competition is run by Anything For Clout Ltd. It is not sponsored, endorsed or administered by, or associated with, YouTube.

20 · Changes

These rules may change. Where a change matters, you will be told before it takes effect. The version number and date at the top always reflect the current rules.

Anything For Clout Ltd · Company 17373875 · England & Wales · hello@anything4clout.com